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Tuesday, September 5, 2023

What Has Glow TV Been Up To Following Their Departure From Linear Television?

Glow TV was a general entertainment channel operated by the Nismedia Group. It promoted Hindi culture with a variety of made for TV content like This Is Love and Little Bheem from India alongside content based in South Africa like The Get Real Talk Show With Denver Naicker.

Earlier in the year, Glow TV ended transmission on the Openview platform after a heated dispute with eMedia Investments for the distribution of the brand. It was also removed from StarSat after negotiation between the two didn't pan out - therefore ending it's run on TV.

As for an OTT platform, Nismedia was looking to continue Glow TV in some capacity and one of those could have been a digital service. Although they didn't want to dive further into specifics, their main concern overall was on their future with linear television.

Openview partly contributed to Glow TV's success that it was sort of hard on Nismedia to imagine a future without their viewers and sort of hard to build something like eVOD and Showmax from scratch.

Netflix continues to remain dominant in the African market alongside YouTube leading MultiChoice to sell part of their stake in Showmax to NBCUniversal. eMedia Investments on the other had to sought through partnerships to build the streamer's local portfolio.

Both platforms are confined to a paywall that select shows would be freely accessible as a means to lure potential consumers particularly those tailored to platforms like e.tv and SABC as a source of entertainment.

As for what Glow TV has been up in the last months, it's hard to tell as there's been a lot of inactivity or at least with the Glow brand indefinitely as Nismedia had been using the channel's social accounts to promote their other properties, Laudium Sun. 

The Laudium Sun is a community newspaper serving it's readers in Laudium & surrounds since 1984. The newspaper is delivered door-to-door in residential areas, whereby mainly people of Indian origin live. The paper is a household name amongst the community.

If one had to guess, it's possible Glow TV had been folded under Laudium Sun and this is probably their only means of survival. Although, it doesn't come with a linear platform or TV series. They do engage directly with consumers through live events and other activities.

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