Play Room Vs. eToonz: MultiChoice's Third Attempt At Phasing Out An e.tv Channel

Since last year, eMedia Investments and MultiChoice have embroiled in a carriage dispute regarding the 4 Openview channels currently viewed on DStv. Since then the pay-tv company had introduced several new channels including Movie Room, DreamWorks, BBC UKTV and Magic Showcase.

At the time, this news had garnered backlash particularly on how MultiChoice opted to supplement each channel which saw several consumers inherit only a single channel out of 4. When really it should have been about catering to the package(s) these brands were allocated on.

As seen in the last months, MultiChoice seems to have found other ways to rectify their mistakes from last year. Zee Zonke was introduced in August and if anything some would say this was the pay-tv company's way of phasing out eExtra as it's the exact opposite of the channel.

Movie Room launched last year and had proven to be a popular addition to DStv consumers. Although, Ngwato Nkosi Group doesn't disclose any figures but we assume it's enough to fill up the gap left by eMovies and eMovies Extra together with the help of TNT and M-Net Movies.

eToonz being the last contender in the game will be facing off against Play Room in the coming months. We're aware that there are other brands on DStv like Cartoon Network and Disney Junior but we've thought of looking for a brand that was more up their alley which is Play Room.

Similar to the previous comparisons, Play Room has a limited amount of original productions as the latter is said to be rehashing shows something we've seen on eToonz for several years. Another thing would the addition of dubbed programming something lacking within the red brand.

Unlike eToonz, Play Room will be doing a lot of language switching with select content viewed in English with others in Zulu and a bit of sign language. Another as mentioned would be the local production which again is very much lacking within the red brand.

If anything, Play Room is believed to not be giving their content much exposure market wise something that has been seen with eToonz. Honestly, it wouldn't be shocking as Movie Room barely market their offering probably because there's nothing newsworthy at this point.

From what I can sum up, Play Room doesn't seem to be animation centric at least to a wider audience which works in eToonz favour as that's substituted with educational material, content which is very much lacking on the red brand and content that's been in demand on Openview.

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