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Thursday, September 21, 2023

Could eMedia Investments Look Into Removing Their Content From DStv Catch-Up As Seen With The SABC?

During the week, MultiChoice was forced to SABC 1's Skeem Saam, Uzalo and Generations: The Legacy alongside SABC 2's Muvhango and 7de Laan also known as The Big Five. It forms part of a decision by the public broadcaster which has left consumers to rely on SABC+.

Not long ago, the public broadcaster announced that the streamer had failed to reach their expectations after only gaining 150000 out of 2 million households. With that came the decision to limit the platforms to view catch-up on these show's respective channels.

It could help lure more consumers to SABC+ but the only reason their streaming endeavours hadn't reached its peak would be lack of marketing. Another having to do with the fact that nothing newsworthy has been brought to consumers attention.

SABC+ comes off as a catch-up service and a platform to view past content by the public broadcaster while as local broadcasters like eMedia Investments and MultiChoice invest in original productions and other exclusive content for their streaming service.

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Something that wouldn't come as a shocker to some and this is something that somewhat been observed is if eMedia Investments were to undergo a similar route at some point. They had scrapped their content from VIU and kept them on DStv Catch-up as they believe in accessibility.

Since last year, eMedia Investments had been embroiled in a carriage dispute with MultiChoice over their 4 Openview channels which had remained onboard DStv for the time being due to court ruling.

They've tried several times to negotiate a new agreement but MultiChoice won't budge. Although SABC's decision to remove these programs wouldn't favour them viewership/money wise, you can clearly see where they're getting at I mean they want to be less dependant.

Similar with Disney+, they want to put more emphasis on their platforms and that's something that has yet to be seen by eMedia Investments and might as well be something they look into as more consumers flee to their platforms.

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