Warner Bros. Discovery’s children’s segment channels, Cartoon Network and Cartoonito, continue to top viewership ratings and maintain their status as the #1 and #2 ranked kids’ channels amongst DStv households across South Africa.
After undergoing a rebranding from Boomerang in March this year, July 2023 saw Cartoonito going beyond the kids’ cluster as the most-watched international channel across all genres amongst DStv households and the 5th most-watched channel overall¹ on the DStv platform. Cartoonito strengthened its visibility, increasing its viewership² by over 225 000 to reach nearly 10 million viewers every month.
While the growth in the Cartoonito audience is significant, reinforcing its status as the #2 kids’ channel in South Africa since 2018, Cartoon Network continues to maintain its position as the overall #1 children’s channel in South Africa⁴ – a position it’s held since 2010 – reaching almost 16 million viewers5 monthly. “Cartoon Network Africa and Cartoonito Africa are reaching respectively almost 16 million viewers and 10 million viewers monthly in South Africa alone, making them the top two kid’s channels,” says Ana Gonzalez, Editorial Lead: Southern Europe and Africa, Kids Brands, Warner Bros. Discovery. “They’re loyal, engaged, and excited viewers who enjoy linear television, providing them with entertainment that keeps them coming back for more.”
King of Content
Warner Bros. Discovery content from its kids multiplex dominates the Top 20 shows across all kids’ channels6. On Cartoonito, more than 105 000 kids watch Cocomelon7, and its new show, Interstellar Ella, launched in June this year, occupies the 7th position7 with almost 90 000 viewers on average. Cartoonito’s brand-new shows, Batwheels and Bugs Bunny Builders, also contribute to the positive performance of the channel as the 5th and 6th most-watched shows, alongside fan-favourites like Mr Bean, Masha & The Bear and Zig & Sharko7.
On Cartoon Network and alongside the hits Dragon Ball Super, We Baby Bears, and Teen Titans Go!, the first Cartoon Network Original African-produced animated series Garbage Boy and Trash Can ranks 9th with almost 85 000 viewers on average. The new season of the great Cartoon Network Original show, The Heroic Quest of The Valiant Prince Ivandoe, takes 11th place with an average of nearly 80 000 viewers.
“Our international content continues to perform very well, alongside local African-produced content like Garbage Boy and Trash Can,” says Gonzalez. “It demonstrates the power of our kids’ brands to tell relatable stories, with recognisable characters, for African audiences.”
Garbage Boy and Trash Can, launched in July 2023, is the first Cartoon Network Africa animated original. Cartoon Network produced the show in a collaboration between Nigerian animator Ridwan Mos hood – winner of the Cartoon Network Africa Creative Lab initiative - Mike de Seve, head of US award-winning studio Baboon Animation and Nick Wilson, founder of African Animation Network (AAN).
Demographic Breadth
Cartoon Network’s viewership is driven by boys (60% of its profile)8, whilst viewership is well balanced on Cartoonito, with boys aged 4-14 only just making up the majority at 51%8. Kids 7-11 are the core audience of Cartoon Network (54% of its profile), and since its rebranding, Cartoonito has increased its influence amongst kids aged 4-6, increasing by three points to 31%8.
Overall, Warner Bros. Discovery’s content can reach 350 000 kids on specific days, with an audience share of 21%9.
Cartoon Network and Cartoonito are committed to delivering new and innovative content that will continue to captivate their audiences and maintain their positions as the top children's channels in South Africa, with plenty more fresh, exciting programming still to come.
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