Recap To The Week: New Logo For BBC Earth Repositions The Global Brand As A 'Window To The World'

New logo

The new creative refresh, developed by the award-winning BBC Studios Creative team, celebrates the premium and much-accoladed brand and features some of the hit content it has created and broadcast globally, including Blue Planet II, Frozen Planet II and The Green Planet, while looking ahead at future BBC landmark series Planet Earth III launching this autumn.

This suite of new logos and assets uses a circular device that captures spectacular content and amazing stories, representing the 'Window to the World' and transporting viewers out of their surroundings into realms of infinite wonder.

The new look will start to roll out globally across all platforms from 14 September. It is visually distinct and ownable, ensuring that the BBC Earth brand, like its programming, is both recognisable and unmissable.

Brand concept

"We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension," explains Nick Meikle, executive creative director at BBC Studios Creative. "The core brand idea is a 'Window to the World': a circular window representing the Earth and the infinite wonder it has to offer."

"It is a visual mechanic that seeks to relentlessly discover immersive moments," he continues, "bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large.

"The brand refresh also allowed us to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago."

Overall, it's a simple device that's been executed perfectly. By keeping the graphical elements to the minimum, it brilliantly achieves its goal of letting the colourful, high-definition imagery from its hit shows speak for themselves and tell their own story.

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