Comcast To Launch Peacock, Netflix And Apple TV+ Bundle At A 'Vastly Reduced Price'

Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle — with Peacock, Netflix and Apple TV+ — offered at a deep discount, Comcast chief Brian Roberts said.

Dubbed StreamSaver, the bundle will be available to all Comcast broadband, TV and mobile customers, Roberts said, speaking Tuesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.

The three streaming services, Peacock, Netflix and Apple TV+, will “come at a vastly reduced price to anything available today,” Roberts said, although he didn’t reveal any pricing details. The goal is to “add value to consumers” and “take dollars out” of other companies’ streaming businesses, he added, while reinforcing Comcast’s broadband service offerings.

“This will be a pretty compelling package,” Roberts promised.

Last week, Disney and Warner Bros. Discovery announced a three-way bundle comprising Max, Disney+ and Hulu, to be available starting this summer in the U.S. (with pricing TBA). In addition, Disney, WBD and Fox Corp. have formed a joint venture to launch a streaming sports bundle stocked with ESPN+ and linear TV networks from each, slated to debut this fall. Critics have alleged the venture, which some have dubbed “Spulu” (a mash-up of “sports” and “Hulu”), is anticompetitive and violates antitrust law.

Like the other streaming bundling strategies, Comcast’s forthcoming Peacock, Netflix and Apple TV+ package is an effort to reduce cancelation rates (aka “churn”) and provide a more efficient means of subscriber acquisition — coming as the traditional cable TV business continues to deteriorate.

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