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Tuesday, May 14, 2024

"In The Pipeline": Warner Bros. Discovery Over The Inclusion Of TNT Sports In Africa

During the year, Warner Bros. Discovery had launched TNT Sports in the United States after residing within Europe and Latin America for sometime. Unlike these territories, TNT Sports offering is being tested on TruTV leading to a possible rebrand.

After the merger of WarnerMedia and Discovery Inc. and also the rise in streaming. The company had made several cuts across their linear platforms with TruTV and TNT in the U.S. on limbo for sometime struggling to find purpose in this shake-up. 

TNT Sports is sort of Warner Bros. Discovery competitor to Disney's ESPN and M-Net's SuperSport. After adding All Eite Wrestling (AEW), plans are underway to include more sports themed programming ranging from series, films and documentaries. 

Sports is an essential part of our daily culture as it brings people together and with the dismantling of linear TV which led to the decline in audience share. Sports managed to retain its portion and has been described as the biggest money grabber.

There's been questions as to whether TNT Sports could be something explored within Africa I mean it wouldn't come as a surprise. TNT Sports already has a presence in other countries and also further action from All Elite Wrestling is on TNT.

In a response to a media enquiry:

Yes, it's in the pipeline.

Taking to account, TNT Sports in the latter are TV channels the one residing within Africa might be folded under TNT as a programming block. As mentioned, All Elite Wrestling is accessible on TNT and that includes Rampage and Dynamite to PPVs like Battle Of The Belts.

If anything, they still haven't obtained other PPVs from AEW such as Road Rager, Homecoming and Blood & Guts something that could rollout on the anticipated sports brand. 

As for other sporting events, SuperSport holds rights to most of them within Africa this includes Formula E, Moto GP and UEFA Champions League. If anything, TNT Sports could be an AEW tailored brand with other content added to the mix.

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