After eMedia Investments Fails To Acquire T20's Cricket World Cup Final On Openview Runs To Competition Commission To Remove Ban By SuperSport And The SABC

Last month, SuperSport and the SABC came into agreement to televise the ICC T20 Men’s World Cup final live as well as two Springbok Test matches on a delayed basis. The final two Springbok matches are scheduled for broadcast on Saturday 6th and 13th July. 

According to eMedia Investments, the agreement restricts the SABC from airing the matches on its channels that are carried on their free-to-air satellite platform Openview. The SABC is also restricted from making the matches available on SABC+.

eMedia Investments has filed an urgent application with the competition appeal court, alleging that the SABC and SuperSport entered into a “contemptuous” sports sublicensing agreement in contravention of an April ruling by the Competition Tribunal.

Described it as a “sham tender process”, alleged that MultiChoice withheld crucial information such as its intention to split the rights between terrestrial and non-terrestrial broadcasts or that the bidding process was competitive.

SuperSport in a separate statement had mentioned that the SABC’s proposal was 50% higher than eMedia’s proposed fee. Having failed to acquire remaining matches run to the Competition Tribunal to force both parties to give up the rights freely. 

If eMedia were to be successful, the result would be that no SABC viewers at all would be able to watch the Irish tests. eMedia therefore seems to take a scorched earth approach – which says that if it cannot transmit the Irish tests free to air, no one can.

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