How Canal+ Might Look To Make MultiChoice An Entertainment Leader In Africa?

A few months ago, Canal+ was interviewed by several journalists over the impending disaster awaiting DStv and Showmax once it acquires the parent company. At the time, it was stated that they had no intention of rebranding IPs especially if they're in a competitive position. 

This means instead of doing away with Mzansi Magic for starters they'll most probably leverage from that to give themselves exposure to the market. For those who aren't aware, Canal+ resides within 28 million households of which 8 million reside in Africa.

Canal+ doesn't mention what could happen with their own platforms particularly ones residing in Ethiopia. But if we had to guess Canal+ could look to integrate these platforms with that of MultiChoice which could include cost cutting measures. 

MultiChoice has BBC Earth and Canal+ has Love Nature so the end result to the acquisition would see one of the two go. In this case, BBC Earth as the latter would integrate with existing entertainment viewed on either BBC Brit or BBC Lifestyle. 

During mergers and acquisitions, it usually common for companies to implement cost cutting measures and for them to put their other own agenda above everything else as seen with the switch from BBC Earth to Love Nature. 

With Canal+ owning MultiChoice they would want to align the entertainment and sports viewed from consumers in Francophone Africa to that of MultiChoice in Anglophone Africa. Doing so will help them cutback on expenses and leave the door open to more income.

That extra income could be used to finance their own endeavors in the African landscape as some may have heard they currently finance most French media. That's probably want they're seeking here in the pursuit of Africa's biggest broadcaster. 

MultiChoice and Canal+ are already entertainment leaders in their respective fields. From what we can assume with the endeavors of BBC Earth is that Canal+ will most probably look to minimize the amount of American and international content on DStv. 

Some of these companies like the BBC have already produced and filmed content in Africa like Listing Jozi and Come Dine With Me SA. Canal+ could look into reducing MultiChoice's dependency on these brands. 

StudioCanal, which is the production arm of Canal+ has been responsible for the development of series, films and doccies. It is basically a competitor to NBCUniversal, Disney and Paramount something Canal+ hopes to pivot with the acquisition of MultiChoice. 

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