(As indicated in the sneak peeks)
MultiChoice’s hyper-local content strategy sees us continue to tell stories that resonate with our customers, in their language and featuring characters they identify with – and helping take proudly African stories to global audiences. The company is the biggest funder of local content in Africa and produced 2 692 hours of local content in the last financial year – 41% more than the year before – bringing its local content library to nearly 66 000 hours
“We’re home to over 42 local channels across the continent because it’s incumbent upon us to both cater for regional tastes and share familiar stories,” said Yolisa Phahle, CEO of General Entertainment and Connected Video at Multichoice Group. “We support local production companies, unearth new acting talent and develop entire industries – and then showcase them to the world, a duty we couldn’t be prouder to bear”.
MultiChoice’s Owned Reality Formats continue to grow, with Our Perfect Wedding rating #1 in 90% of the territories in which it is broadcast and spawning more and more localised versions – most recently Gojwachin in Ethiopia. A Ghanaian version of Date My Family will make its debut next month and the format continues to show massive youth appeal, with at least 50% of its audience aged 35 and younger.
Tinsel – Africa’s longest-running soapie – retains its #1 position in its timeslot with top segment households and now runs to over 3 100 episodes. Telenovela The River is the top- performing show in its timeslot in South Africa and Nigeria, among Compact households, dubbed for Nigeria and adapted as Kina in Kenya.
Our dramas include The Unmarried (which has reached over 2 million viewers across South Africa, Nigeria and Zambia), Lockdown and Die Byl (proven multi-season top performers on linear and VOD platforms) and Nqobile (reaching over 1.5 million viewers in South Africa). Riona remains the most-watched drama among top segment audiences in Nigeria, Pazia has captured almost a third of the Tanzanian market and Ubuntu and other dramas in its timeslot routinely reach over a quarter of the combined Zambian DStv and GOtv market.
East Africa
Coming to Maisha Magic Bongo in 2022 are new shows, including Sinia - a drama about two wealthy families and the secrets and lies that are hidden beneath the glitz and glamor, Danga – about street-smart conmen Pipi, Angel and Mo who will stop at nothing to deceive the richest man in town, Mark and La Familia, where after enjoying four decades of prosperity, Mr & Mrs Ibrahim must pay a heavy price.
On Maisha Magic Plus, Tuko Talks sees Lynn Ngugi engage people from all walks of life in raw and tell-all conversations about their past, pain and joy. In Kenyan police procedural and Showmax Original, Crime and Justice S1, detectives Silas and Makena safeguard the streets of Nairobi. Dealing with all manner of crime, they must learn to trust each other's instincts in the pursuit of justice
A Pearl Magic Prime highlight to look forward to is Chapterz, which exposes a seemingly perfect family’s hidden skeletons. On Zambezi Magic, Wanilata is a reality dating show in which singletons get the chance to connect with their crush. Every episode sees the contestants go on a date, with the final question being: "Do you love me?"
Our Perfect Wedding Zambia returns to ONEZED, as does Ubuntu, in which Chief Mukango promises his cousin Tachimba that he will succeed him as chief of Ubuntu when he dies. Things take an unexpected turn when a sickly and dying Chief Mukango names his daughter, Thandiwena, heir to the throne instead.
On Abol TV, Adey is a riveting dram series that shows the multiple facades of life behind the backdrop of 2 separate families that are somehow connected with a 17-year-old girl. In Zuret, a criminal organisation is running an operation to smuggle millions of dollars out of the country. A secret agent infiltrates the group to capture the ringleader, however, the secret agent discovers that the love of his life, who he hasn’t seen in years, is engaged to one of the criminals.
Maisha Magic Poa (DStv Channel 144) was launched 1 October 2021 and is available on the all new POA package, which is tailormade to give more customers access to exhilarating content at a competitive price. The channel is also accessible to DStv Bomba, DStv Family, DStv Compact, DStv Compact Plus, as well as Premium subscribers.
“Maisha Magic Poa is a game changer in the Tanzanian television and entertainment landscape whilst the new bouquet remains a testimony to MultiChoice’s dedication to provide Tanzania with quality and affordable entertainment,” said Fhulufhelo Badugela CEO of MultiChoice Africa.
West Africa
On Akwaaba Magic (Ghana), Dede is a naive rural teenager who is deceived by her stepmother to leave her family and life behind in order to work as a domestic helper in the home of Robertsons, a complicated wealthy family, where she falls for the youngest son, whilst struggling to achieve her dreams Inside Out’s Soraya cuts short her national service to fight for justice for her mother, framed for a murder committed by Maafio, a rich and powerful woman. Dismissive of police corruption, Soraya is prepared to take the law into her own hands.
The latest localised version of the hit MultiChoice format, Date My Family Ghana, is a reality dating show that helps singletons find love by sending them on dates with their potential partner’s family. Can you really trust your family to help you find love?
Biggie is back again on Africa Magic (Nigeria) with a 7th season of Big Brother Naija (June
2022), which will once more test a group of isolated housemates with a series of tasks as they compete for a large cash prize.
There’s even more reality on the channel as Date My Family Nigeria arrives in January 2022, sending singletons on dates with three potential partners’ families in a bid to find love. Idols Nigeria kicks off in February, hoping to unearth more amazing Nigerian performers. Judging Matters helps to address legal issues from a small claims court, in partnership with the Lagos state ministry of Justice, hosted by Justice Olushola Williams and Ebuka Obi-Uchendu.
Shoot Your Shot returns for its 2nd season – once more hosted by Bisola Aiyeola – to help all manner of people set the right mood for an introduction to someone they have been crushing on. Love Come Back also returns, with host Ibrahim Sulaiman helping one man or woman in their quest to get another chance at love with an ex.
Africa Magic is home to plenty of amazing, scripted content too. Make a date with The Johnsons every weekday as they dodge life’s curveballs. My Flatmates is a sitcom that documents the lives of four friends who share an apartment. Enduring favourite Tinsel continues, still finding fresh drama as two rival film production houses continue their fierce battle for box-office domination.
Both Movement – Japa (weekly at 21:00 WAT on AM Showcase) and The Rishantes (weekdays at 8:00pm WAT on AM Urban) started on 1 November. In the former, three friends desperate to leave the country for the west set out as ship stowaways - but end up on the wrong ship. In the latter – a spin-off of Halita - the three Rishantes have created new life at their mansion, 7 years after the explosive events that surrounded the Zamani family and Lufu group. Beyond the surface of their gilded lies, there are powers and events that could lead the family to a cataclysmic ending.
Mozambique and Angola
The Mozambique market can look forward to the launch of Maningue Magic on DStv Ch 503 on the 17th of January 2022. The channel is set to deliver the much-anticipated local telenovela, Maida, local lifestyle show, Txunado, local drama The Influencer, as well as Boss Station, a Mozambiquan original music show. Viewers can also expect to see a local version of Date My Family.
In Angola, customers will be spoilt with weekly comedy shows as well as a dubbed telenovela through the launch of Kwenda Magic on DStv Channel 502, also on 17 January 2022.
Continent-wide
The Honey channel continues to grow since its introduction this year – and viewers can look forward to a 2nd season of Pastors’ Wives on the channel in 2022. Pastors are often in the spotlight, but the show goes behind the scenes to meet the charismatic women holding it all together.
There’s a brand-new season of Mina Nawe House coming to Moja Love on 4 December at 21:00 CAT. Five couples move into a house to undergo a “relationship restart”. All the couples will be together in one house for 11 days in a bid to save their marriages and, at the end, decide to break up or stay together.
Debuting on Moja Love is Mzansi Greed (2 December at 21:30 CAT), a true-life program that lets viewers explore the world of crime and greed and see the lengths a person will go to for money and power. The series focuses on cases of Ponzi schemes, embezzlement and other crimes, featuring interviews with family members, police investigators business associates, fraud victims and, in some cases, the fraudsters themselves.
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