Novela Magic was Africa's first attempt at a storytelling channel geared for viewers in Africa and I know the channel won't be killed off entirely but it is going off air in South Africa so I have every right to refer it to it in the past tense.
As it is the channel has a few days left and there's been nothing but absolute silence probably because MultiChoice didn't bother put up a termination notice so viewers will be stunned when they find channel 165 is blocked thinking account payment or technical issues when in fact it was snatched.
An early overview of the channel revealed it would source their content from Mzansi Magic, kykNET, Africa Magic and further local channels from M-Net. From what was understood about the channel it took its content mainly from the latter three.
While as brands like Maisha Magic, Pearl Magic, Abol TV and Zambezi Magic are still trying to build their offering for Novela Magic so it could explain why it is being snatched from DStv customers and Paramount's channels were used to compensate the affected viewers.
While as Easyview has Magic Showcase and other customers higher than Family have the latter three channels Access customers are just short with 1 channel being Africa Magic.
It's amazing how consumers on this package are up-to-date with Nigeria's Big Brother and Idols while SA's adaptations come with a bigger price tag. Now history is repeating itself but this time with the West African content taking a plunge.
Magic Showcase which is being used for leverage has a ton of content from the channel but MultiChoice opted to exclude the channel without taking to account the amount of unseen content on the package including Legacy and My Kitchen Rules SA.
Is Mzansi Wethu ever going to get any of the above-mentioned shows if Mzansi Magic has its own baggage to worry about?
From what was understood as mentioned earlier, Novela Magic is how you see Moja 9.9. on Moja Love - repeats. But the moment the channel starts reducing the amount of Mzansi Magic or Africa Magic it's very much possible for MultiChoice to reconsider.
At the same time, I feel that it would be best for Mzansi Wethu to pull a kykNET with their Turkish offering it but this time distribute a number of content from M-Net's local channels and scrap Mzansi Music and that outdated kids block for which kykNET & Kie had restructured.
I mean the channel is accessible to Premium clients so all the more sense to have it restructured. If anyone wants kids shows tune into JimJam and Mzansi Music already has a dedicated channel which you can pour your heart's content.
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