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Friday, April 28, 2023

Important Notice: Muvhango Rebroadcasts Stop Airing On SABC 1, To Be Replaced By The Estate

During the month, SABC 2 became the first channel which saw an adjustment to their daytime offering which included the axing of daytime rebroadcasts of Skeem Saam and Generations: The Legacy as the public broadcaster is looking to restructure rebroadcasts.

Interesting to note, 7de Laan was silently removed from the daytime schedule of SABC 3 but Generations: The Legacy remains onboard. No clue if that will be phased out in the process considering the upcoming schedule adjustment awaiting viewers on SABC 1.

Unlike SABC 2, the only adjustment coming to SABC 1 is for the daytime repeat of Muvhango. From the 1st of May, rebroadcasts of SABC 3's The Estate will replace Muvhango when the public broadcaster clearly stated these content would be seen on their respective brand.

Similar to SABC eKhaya's failed launch in April, could it be possible that the public broadcaster got cold feet on the idea of scrapping all these repeats so they're just opting to minimise the offering which include explain the induction of The Estate and demise of Muvhango.

There's chances that The Estate is just a placeholder for another show but why replace Muvhango with another repeat if plans were underway to get another program onboard it would make more sense to keep the current show onboard.

If I had to guess The Estate was brought back due to low viewership for which Muvhango had no trouble with while broadcasting on SABC 2 as it remains the channel's most watched show and who can blame the public broadcaster for going back on their word.

When rebroadcasts of The Estate rolled out on the channel in 2021 it managed to pull close to 2 million households and became the top 10 show on SABC 1. If anything, SABC 1 helped consumers express a bit of interest in SABC 3 especially with the star attraction.

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