In 2022, eMedia Investments in an attempt to boost their local offering halt distribution of Days Of Our Lives on e.tv after 5 years. Prior to that, SABC 3 held rights to the NBC soap currently in its 56th season and Vodacom's streaming service RED before it's untimely demise.
Last month, MultiChoice sold 30% of their stake in Showmax to Comcast's Sky and NBCUniversal which will bring some of the world's best content and technology to streaming customers across MultiChoice’s 50-market footprint in Sub-Saharan Africa.
Days Of Our Lives is eyed as one of the most anticipated shows for the new Showmax streaming service. After ending its 57 year run on NBC, the soap has bolstered it's offering with a spinoff titled Beyond Salem alongside a holiday film titled A Very Salem Christmas.
Both of which alongside the ongoing soap have yet to be viewed in Africa unless browsing torrent sites. Although, selected content from Peacock would be added to Showmax. Businesses often prioritise their most valuable assets or in this scenario, Days Of Our Lives.
Similar to Days Of Our Lives move from NBC to Peacock, the same outcome is expected for consumers in the African market leaving millions of households without access to the soap. If they were to add it on DStv my guess would be M-Net or Telemundo.
Details of the new Peacock streaming service
The streaming service will combine MultiChoice’s growing investment in local content with international content licensed from NBCUniversal and Sky, third-party content from HBO, Warner Brothers International, Sony and others, as well as live English Premier League (EPL) soccer matches. “The partnership will also provide access to all the best African content, such as Showmax Originals and local content from MultiChoice’s proprietary channels, including Mzansi Magic, Africa Magic and Maisha Magic.”
NBCUniversal and Sky will provide ongoing support through the licensing of both technology and content, the partners highlighted.
They will form the new Showmax group, which will be 70 percent owned by MultiChoice and 30 percent owned by NBCUniversal. “It will build on Showmax’s success to date and aim to create the leading streaming service in Africa,” the companies said. “Powered by Peacock’s leading, globally-scaled technology, Showmax subscribers will have access to an extensive premium content portfolio, bringing African audiences the best of local and international programming.”
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