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Wednesday, April 17, 2024

Disney Might Be Looking To Bundle Disney+ With Other Streaming Services, Could This Be The Possible Outcome For European And African Markets?

After Netflix debuted, numerous companies wanted the piece of the pie with Disney+ despite being a late entrant managed to be one of the leading streaming services globally in its short span. It prompted the launch of Max, Paramount+ and Peacock. 

With the high levels of streamers, the whole thing just crashed as consumers weren't willingly to pay for these many streaming services. All of which were eyeing worldwide domination, come in short as streaming had proved to be most challenging in these markets.

It had led NBCUniversal and Paramount Global to rollout a joint streaming service through the Sky Group division in parts of Europe. As existing rivals such as Disney+, Netflix and Prime Video had been gaining the upper hand.

Although, Disney+ is the most successful late entry to the streaming market. Unlike the latter to have further consolidated their offering the streamer is not accessible in parts of Europe and Africa leading consumers to miss out on various content. 

Disney Channel to date has been treated as a promotional channel to the streamer. After launching at least one film from the streaming service on a monthly basis alongside animated series such as Monsters At Work and Chip'n'Dale: Park Life.

This has been the one of the few options consumers had in browsing some of the content not available in the region. 

In an interview with CNBC, Disney's CEO Bob Iger was asked whether they do see bundling as a option for the streamer. He assured consumers of that possibility although no definitive timeframe was given or how it would impact the existing Disney+ standalone service.

In 2021, WWE signed a content deal with NBCUniversal's Peacock which would see the WWE Network fold under the streamer. Now the question here is if Disney were looking to follow in a similar pursuit could it lead to the closure of the streamer. 

Disney had been reviewing their international business and limiting Disney+ local presence. Considering some countries have strict bylaws on local content a lucrative deal matching that of WWE Network would be one way to get away from those regulations. 

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