Paramount Could Soon See Billions Spent To Rebuild The Company Under New Leadership

Over the last week, news has been flying that Paramount is getting closer to a deal to be sold to or merge with Skydance. This comes as, for months now, Paramount has been in talks with multiple companies for a potential sale or merger. This includes talks with Warner Bros. Discovery, Appollo Global Management, and others. Some of these talks have gone well others like Warner Bros. Discovery have walked away from a possible merger with Paramount.

A few days ago Bloomberg reported that a tentative deal has been reached between Paramount and Skydance for a deal that would see the companies merge and Skydance would take a stake in Paramount.

Now Bloomberg says that if the deal happens, David Ellison will become the new head of the combined Paramount. He also reportedly plans to spend billions to rebuild Paramount. Before this could happen though Paramoutn and Skydance media would need to merge.

This comes after last week Variety reported that Paramount Global has turned down an offer to sell itself to Apollo Global Management for $27 billion. This offer was reportedly made over the weekend as a cash deal, but Shari Redstone, the majority owner of Paramount, declined to entertain the bid.

Exact details of the offer have not been disclosed but it is reported that the Redstone family who owns a majority of Paramount are perfering this Skydance deal over other offers.

This comes as The New York Times reportedly this week Paramount and Skydance Media are getting closer to a deal that would see the two companies merge. According to the report, Paramount and Skydance Media are working on a deal to give Skydance a 30-day window for exclusive talks as the two sides try to finalize a deal.

Exclusive windows like this are common in talks like this. Well, it does not guarantee that a deal will happen typically, windows like this happen when both sides think a deal is very possible.

Currently, Paramount Global is controlled by media executive Shari Redstone. Redstone also controls National Amusements, which owns 77% of Paramount’s voting shares. Reportedly, the Redstone family is also looking to sell their 77% ownership of Paramount. With that ownership, the Redstone family needs to be on board with any deal, and it has been reported that they are more interested in a deal like this than other deals, like the offer from Appollo Global Management to buy just the studios.

Any merger seems to need to be for the full Paramount company to include its cable TV networks, which include Nickelodeon, Comedy Central, MTV, and multiple movie theaters.

Talks between Paramount and Skydance have reportedly been happening since November 2023.

The news comes as the entertainment industry faces difficult times with cable TV viewership is declining and a majority of streamers struggling to achieve profitability. Paramount’s streaming service, Paramount+, is among the companies fighting to stay afloat.

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