France’s pay-TV giant Canal+ has ramped up its investment in PCCW’s pan-regional OTT service Viu, bringing its stake in the company to almost 30%. This development follows Canal+’s previous deal struck last year, where it acquired a 26% stake in Viu, marking a significant step in a $300m staged investment plan. The agreement provides Canal+ with the option to potentially acquire a majority (51%) stake in Viu in the future.
Viu, renowned for its extensive Korean content offering, operates across Asia, the Middle East, and South Africa, boasting over 66m monthly active users and 12m paid subscribers. Notably, its lineup includes popular shows like Nenek Bongkok Tiga.
Last year, media research group Omdia highlighted Viu’s dominance in South-Eastern Asia’s OTT video landscape, capturing a 23% market share in online video subscriptions, outpacing competitors such as Disney+ Hotstar and Netflix.
Since its inception in 2016, PCCW-owned streaming service Viu has solidified its position in the region through a strategic focus on providing Asian and localised content, alongside its own Viu Original series. Its subscription and advertising revenue surged significantly last year, with total revenue increasing by 27% and paid subscribers growing by 10% to reach 13.4m. Viu’s subscription revenue witnessed a remarkable 32% surge, attributed to both subscriber growth and pricing adjustments in selected markets.
Viu’s success is further underscored by a 15% increase in advertising revenue and a substantial user base of 62.4m active users by the end of 2023, along with soaring streaming minutes.
Canal+’s enhanced investment in Viu reflects its strategic vision to capitalise on the burgeoning OTT market and tap into Viu’s strong foothold in the Asian and pan-regional streaming landscape, positioning both companies for continued growth and success in the dynamic digital entertainment industry.
No comments:
Post a Comment