Recap To The Past Decade: Warner Bros. Discovery (Formerly Time Warner) Was Looking To Acquire eMedia Investments

e.tv is a South African free-to-air entertainment channel operated by eMedia Investments. Since its inception, it became the second most TV channel in the country surpassing masses like SABC 2 and SABC 3 whose audience has declined in recent years. 

Similar to MultiChoice, eMedia Investments had garnered interest from foreign investors such as TF1 (France), Channel 9 (Australia) and United News Media (United Kingdom) with Time Warner (now Warner Bros. Discovery) owning 20%.

By 2001, South African laws limited foreign businesses hold over to local companies to 25%. Warner Bros. Discovery worried they may never to able to gain full ownership sold their shares to Remgro Limited (33%) and Hosken Consolidated Investments (67%).

Since then, Warner Bros. Discovery had produced various TV series and films alongside distribution of various channels in Latin America, France, India, Asia, Australia and New Zealand and Poland.

If Warner Bros. Discovery had pursued eMedia Investments as originally intended at the time. It's likely that most channels within eMedia's stable like eSeries and eReality would have access to an extensive lineup of content from Warner Bros. Studios.

Warner Bros. Discovery would have served as a competitor to MultiChoice while as licensing brands like Cartoon Network and Discovery to DStv. Their freemium channels would serve as a repeat channels while they continue to build their original content slate.

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