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Saturday, April 20, 2024

What eMedia Investments Might Have Looked Like Under The Ownership Of Warner Bros. Discovery?

As reported sometime ago, Warner Bros. Discovery was looking to acquire eMedia Investments several years back. Following various legal hurdles of foreign ownership sold their remaining shares as eMedia Investments continues to blossom.

They currently offer Openview, SA's most successful free-to-view DTT platform which is accessible to over 3 million households. It offers over 20 TV channels which offer a range of movies, reality shows, drama series, telenovelas, sports and cartoons.

Most of which probably wouldn't have been under Warner Bros. Discovery's radar leaving consumers the latter on DStv and StarSat.

Warner Bros. Discovery (known as Time Warner) at the time consisted of brands such as HBO, TNT, Cartoon Network and Cartoonito (formerly Boomerang). Before the merger in 2019, their lineup consisted of drama series, movies and cartoons.

There's no way eSeries could have entered the equation if M-Net licensed content from HBO and Warner Bros. Studios. Same goes for the kiddies channel eToonz which might have been supplemented by Cartoon Network all of which are pay-tv brands.

e.tv could have remained as a singular channel with the eMedia Investments trademark phased out. It would have been home to locally produced content while as licensing content from other studios and exploring Warner Bros. Studios archives.

There wouldn't be room for much expansions in terms of local programming e.g. Kuiertyd. 

eNCA would have probably been the only other TV channel with connections to the eMedia trademark. It would have served as the SA adaptation of CNN perhaps infusing its lineup if not co-existing or just have that heavy focus on the local economy. 

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