When Max launched in 2020, it served as a rival offering to Netflix, Amazon Prime Video, Showmax and Disney+. It offered a range of animated shows like Close Enough and Jellystone alongside live-action shows like The Flight Attendant and Gossip Girl.
Not only that, it became the exclusive home of all things Cartoon Network and this included Tiny Toons Looniversity, The Fungies! and upcoming show Iyanu: Child Of Wonder. Unlike HBO, most shows to have been filmed by their studio were credited as Max Originals.
With the demise of Max, it means Cartoon Network will be more recognition after being shunned by Adult Swim as shows like Invincible Fight Girl and My Adventures With Superman were pulled from the network.
The reason Max is being trimmed has to do with the current economic climate as the streaming market is oversaturated and Max is basically struggling to compete. Internationally, they're licensing content to various broadcasters including Sky and M-Net.
Another similar to Disney+ Star, consumers aren't familiar with Max the moment HBO was dumped from the name. In this day and age we're seeing companies revive or expand on IPs in order to get an extra buck and retain audiences while getting new ones.
As mentioned, HBO is expanding the universes of IT and Harry Potter while Cartoon Network is doing that with revivals to The Amazing World Of Gumball and Regular Show.
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