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From February 15th, the History channels owned by A+E Networks in Latin America will undergo a makeover aligning their logos with the main market and making them the first to do so.
According to Miguel Brailovsky, the premiere of a new look in is part of a brand new visual concept for viewers. Innovative design makes direct reference to brand positioning. The new logo will be the axis of renewal, which holds its traditional golden H and presents a link that linking past, future and history.
The logo is built with a H sans-serif (with a more modern morphology representing the past) inside a H serif (more light and contemporary representing the future). The result of the new graphic package seeks to reflect the brand with an innovative vision, close to the audience and flexible to changing needs of digital platforms and all screens.
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“We are very pleased to present a more modern and digital image of History brands in line with the evolution of our brand and our ecosystem, which allows us to get closer to our audience on each and every screen” he said Miguel Brailovsky, Senior VP of Content History Latin America brands.
There's no indicator if this will occur in other markets particularly Europe where some markets on top of closing Lifetime haven't updated the channel's logos since its introduction in 2020. All I know is that the parent company has been an absolute mess.
In 2019, they got into a carriage dispute with MultiChoice and things haven't been the same for the company since then. The brand was so open with new content and now it just feels like they've thrown in the towel. Honestly, I wouldn't be shocked if the company was auctioned off.
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- Will Multichoice ever make Big Brother Mzansi available to all packages?
- Lego launches dedicated kids channel
- Tellytrack will stop airing on DStv
- Multichoice won't be adding anymore community channels
- Free State will likely get linear channel by 2025
- Kwara TV might launch on DStv internationally
- Limpopo TV no longer launching on StarSat but could roll out on SABC's DTT
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