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Friday, May 6, 2022

SABC Movies: A Scrapped Dream Journal For The SABC

In 2012, The SABC announced plans to launch their long awaited DTT platform to the market which would consist of 18 channels and some of the channels that were fortunate enough to materialize were SABC News, SABC Sport and SABC Education.

Although, the public broadcaster plans for their decoder fell through several brands have since then resurfaced. Aside from SABC Education and SABC Sport, the public broadcaster registered two other brands SABC Parliament and SABC Children.

 
 

SABC 4, SABC 5 and SABC Movies are the only brands that haven't been picked up.

SABC 4 & 5 are likely dead at this point the two were going to be SABC's version of Cape Town and Soweto TV and such channel has been deemed expensive just not for pay-tv platforms but SABC Movies on the other hand is different.

SABC Movies just like eMovies was set to be a catch-up channel for films broadcast on SABC 1-3 which is the norm for the most free-to-air channels overtime the lineup would shift to appease the audience.

 
 

If successful, the brand would have gotten a second movie channel to help boost the load of repeats.

At the moment, the public broadcaster is looking to source channels other platforms are willing to cover. SABC Movies has no room in the overcrowded field of movie channels or at least for DStv.

Not that they can't launch it but if the SABC wanted the brand on there it would have find its niche even with platforms like StarSat and Openview. It shouldn't duplicate what's already available or air content that is not suited for the modern demographic.

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