Boomerang is a 24 hour family based children's channel operated by Warner Bros. Discovery that is home to shows like Zig & Sharko, Mr. Bean and Grizzy And The Lemmings and it's even a branded mascot for franchises such as Looney Tunes, Scooby-Doo and Tom And Jerry.
In 2021, Warner Bros. Discovery unveiled plans to produce content for girls, preschoolers and families so there came Cartoonito. A new preschool destination consisting of original content like Batwheels alongside other shows like CoComelon and Lucas The Spider.
Since then, several markets already supply a daily programming block on various Cartoon Network and Boomerang channels while others went as far as operating a standalone channel to assist with some of the content while as build the offering.
For a while, it had been long speculated that Warner Bros. Discovery was planning to give Boomerang the axe after plans were underway to build Cartoon Network's family offering with whatever remains of Boomerang aligning itself closer with Cartoonito.
Regular Nick:
- Cartoonito to get a dedicated channel in France
- Da Vinci Kids plans co-viewing future
- PBS Kids has yet to rollout the new logo in other countries
- Disney renews 3 adult animated series through 2025
As we fast forward to 2023, Boomerang has no original programming left as it's current program Looney Tunes Cartoons has wrapped production leaving them with mostly reruns alongside Cartoonito favoured shows Legend Of Spark and The Adventures Of Little Penguin.
Now in February branded the month of love, Warner Bros. Discovery thought of sending a little gift to media outlets, Looney Tunes Cartoons a show not suitable for Cartoonito being branded a Cartoonito. Implying that a rebrand could be in development.
Taking to account the timeframe, it's possible the switch will happen in March as seen with other European countries as Warner Bros. Discovery continues to promote upcoming attractions for TNT and Cartoon Network but remain silent with Boomerang.
Boomerang has always been the Comedy Central of children's TV sure it may not have quality content or a decent schedule but it was good to the pass the time and all the memories shared with the brand will always have a space in viewer's hearts.
DStv:
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- BBC to close linear channels and move to an internet only digital future
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