AddMovies gave DStv consumers the opportunity to browse some of the cinemas freshest releases on M-Net Movies 1 and 2 alongside browse potential pop-up channels at the fee of R99p/m before dropping to R79p/m.
In recent months, MultiChoice has done a lot of downsizing/content management which included the cancellation of Maisha Magic Movies, HONEY, ROK GH, Tellytrack and Novela Magic. Even their movie offering particularly AddMovies had seen a reduction in airtime.
Aside from a reduced price rate, M-Net Movies hadn't launched any pop-up channel in the current financial year leading some to believe that M-Net had moved away from this offering. I mean their premium movie channels are seen airing films like The Expandables and Jurassic Park.
The previous setup of M-Net Movies had these channels focus on fresher releases but as seen with this new set up. It's almost as if M-Net is trying to keep Premium and AddMovies consumers away from M-Net Movies 3 and 4 similar to what's seen with M-Net and Me.
I presume M-Net will rely more on their existing entertainment offering to supplement the pop-ups and that also includes Afrocinema. But then again these recent developments kind of leads one to wonder what future awaits AddMovies.
Similar to other DStv packages, even AddMovies had seen a reduction of channels first it was fliekNET as the brand reverted back to a pop-up channel with other content integrating with kykNET. Then there was their two Bollywood movie channels with B4U Movies that got axed.
If I had to guess, AddMovies could remain for the foreseeable future as the brand was viewed as a popular addition with an estimated viewership base of 6000-8000. But then again, another possible restructure to the movie offering wouldn't seem far fetched.
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