eExtra was ripped off from the DStv platform for at least a month and was reinstated shortly after alongside eToonz, eMovies and eMovies Extra on the DStv platform following pending investigation by the Competition Tribunal which will take at least 6 months to resolve.
MultiChoice appears to have moved on although they don't put it in writing recent additions like DreamWorks and Movie Room has led me to believe that the pay-tv company has no plans to keep these channels past 6 months or at least a portion of channels.
As outlined by MultiChoice, eMedia Investments bulk of content doesn't fit into their 5 year content strategy for which the brand had stated consumers are viewing more DStv content than actual original programs although 2 appear to fit that description.
On top of that, they had mentioned that they won't be able to launch as much channels as they used to in the past year due to transponder constraints so whenever a new channel comes it usually has to occupy the space taken away from another channel.
In court, MultiChoice stated 3 SABC channels would accommodate for the 4 e.tv channels in the coming future but that's the thing. If anyone is similar with the SABC then you can already imagine how the content would differ.
Instead of Postman Pat you get Words And Numbers and Die Put is supplemented by past episodes of 90 Plein Street and although some of this content can benefit some audiences it's completely different.
The package I'm targeting for this article had to be Easyview cause as seen by several consumers it's one of the least valuable packages in the market with few exceptions being wrestling on TNT alongside the lifestyle and factual entertainment viewed on Real Time.
On top of that, the package isn't fortunate with additions and at times replacements for whenever a channel is removed from the DStv platform which was the case with eMedia's 4 channels.
When they were unexpectedly scrapped from the DStv platform. Multichoice rather just add 1 channel to supplement for 4 worse is when the channel has nothing remotely similar to any of the channels, KIX.
MultiChoice should have done a better job reviewing the aspects of each channel cause it's clear by some readers that this wasn't the case at all for eMedia's stations as the brand made it seem as if nothing new appeared on those stations.
eToonz was mostly preschool and that changed over the years regardless MultiChoice directed viewers to Disney Junior and JimJam with Cartoon Network being the only brand for older children and eExtra came off as a local channel.
Interesting to note is how they were able to keep up with the offering but didn't bother to just view every aspect of the channel as there was more to the channel than the supposed local offering which was compared to kykNET and Mzansi Wethu.
There was more to eExtra than just Kuiertyd there was that chunk of Korea and Zee TV offering which surprise surprise comes with a 24 hour linear channel that is seen on DStv Access everywhere else except South Africa but MultiChoice just opts for more MTV Base.
Viewers on DStv Access get to view this offering for only 6 months but what happens that duration passes those who are paying more can view this content on Zee World while those paying less being these consumers even Easyview are left in the dark for the foreseeable future.
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