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Thursday, August 25, 2022

Digital First: The Rise And Fall Of e.tv's Youth Block, Craze

Craze is a youth block provided by eMedia Investments on e.tv which has been around for nearly 15 years which houses several animated and live-action shows from various brands on DStv including DreamWorks Channel, JimJam, CBeebies and Da Vinci Kids.

For several months, Craze has slowly started to shift away from primetime as eToonz ramped up their schedule with a dedicated live-action block. On top of that, primetime has moved to weekdays on the channel with the launch of Doodlebops: The Animated Series and Fast And The Furious: Spy Racers.

I'm not saying that Craze won't be around for the foreseeable future but would it be shocking if eMedia was slowly trying to shift their attention away from the renowned youth block and more toward eToonz and their streaming, eVOD.

Take to account, the events that occurred in April where eMedia boosts their local endeavours with the likes of Is'phindiselo, The Black Door and Isono with few international series once seen in the 8:30pm slot now viewable on eXposed.

eMovies and eMovies Extra have both recieved their fair share of new movies something e.tv has been lacking since the introduction of their local lineup as viewership on Saturday and Sunday night slots had begun to deteriorate while other areas experience growth.

Craze's demise was very much in the works I mean look at eExtra and eReality how much of the content was rebroadcast from e.tv. Turn to eMovies and eMovies Extra didn't Abominable and Doctor Strange air first on those channels before e.tv so why not eToonz.

eToonz isn't the best or the worst but performing to the level of most kids channels despite not getting as much exposure as the other e.tv channels. Let's be honest, Craze has been roaming in a similar environment as the only difference was the number of viewers obtained on a monthly basis.


 

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