MultiChoice has decided to part ways with the channels after almost 5 years following their failure to renew the contract with eMedia Investments for the channels.
As some are aware, eMedia Investments hasn't been profiting from these brands ever since their induction on DStv. They went from earning earning over R200 million with eNCA to less than R150 when eExtra, eMovies, eMovies Extra and eToonz were added.
During the years, the red brand has experienced their frustration with the pay-tv company. Take for instance the oral hearing set by ICASA, eMedia Investments boasted about how popular their channels were and MultiChoice not taking that into consideration left them with peanuts.
Also read:
- EU turns off transmission for RT across Africa
- SABC Encore being used for sports
- Could G4 launch on DStv perhaps to replace a channel like Ginx Esports TV?
- News And Sport set to go off air on Openview by the end of March
- Why VH1 Classic was terminated on DStv?
- SABC will launch more channels alongside streaming service
- Could Moonbug Kids replace Disney Junior on DStv and Baby TV on StarSat?
- tvN pushing to become a permanent linear channel in Africa
- Could Nicktoons be discontinued in Africa and likely the rest of the world?
- Multichoice won't be adding anymore community channels
At the time Afro Worldview was on air, the company found out that the controversial news channel was making more money than eNCA despite them operating the most watched news station on their platform.
Negotiations are held behind closed doors so no one really knows what happens during those meetings.
eMedia Investments confirmed that MultiChoice opted not to carry those channels but what led to the decision in the first place. Is it possible eMedia Investments was demanding for more money and MultiChoice packed their bags or was the issue just with the content?
I mean the way MultiChoice was pick to just replace them actually implies that the issue may or may not have been money but content.
Also read:
- KIX launching on DStv Access
- YouTube bans Russia Today from generating revenue
- After a year, DreamWorks Channel replaces Disney XD and now eToonz on DStv
- Could ESPN close alongside National Geographic and Disney Channel?
- New movie channel launching later in the year on DStv
- SABC wants to launch a second sports channel
- Lifetime could be on the chopping block on DStv
- tvN pushing to become a permanent linear channel in Africa
- SABC Encore and SABC Children channel might be in development
- Could eNCA launch on Openview?
MultiChoice focuses more on content than performance when deciding how much money a company generate from their stock and these 4 channels despite being very reliable lacked one thing and that was originality.
Despite their dominance, eMovies had a stack of content from M-Net Movies and Studio Universal, e.tv played second fiddle to eExtra which played second to Zee TV and eToonz doppelganger was just metres apart but that all changes from March 18th.
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