Last month, Cartoonito Africa got some much needed attention from consumers across the world after Warner Bros. Discovery dropped a bombshell in their virtual event regarding the future of Boomerang programs such as Looney Tunes Cartoons and Mr. Bean.
Warner Bros. Discovery opts to keep the Boomerang DNA intact as they gear up for the preschool based channel, Cartoonito. As seen through my research, Cartoon Network is not the ideal brand to let shows like Scooby-Doo much less Looney Tunes transmit.
Cartoon Network is a boy skewed channel targeting audiences aged 8-14 with shows like Teen Titans GO!, Craig Of The Creek, We Baby Bears, Big Blue, Regular Show and Jellystone. Since 2021, Warner Bros. Discovery has been trying to incorporate variety.
Fast forward to 2023, that variety is not present I mean Cartoon Network has upcoming shows like Fionna & Cake, Invincible Fight Girl and Tiny Toons Looniversity shows that make it seem less boy centric but most of this has yet to be released at this point.
As for Boomerang, Cartoon Network doesn't really do much saving of the brand almost similar to Disney Channel with Disney XD it appears as if they're more focused with the present as opposed to dwelling on the past as seen with the final years of the affected brands.
When Disney XD was scrapped in 2020, Disney Channel limited the amount of rebroadcasts before you had most of their shows getting 1 timeslot each now you have only 2 XD programs Marvel's Spider Man and Big City Greens getting a fair share of airtime.
As of 2023, Disney Channel is more like Cartoon Network nowadays a lot of animation resides on the channel compared to cheesy sitcoms. Big City Greens is the most noted show but it could have been axed and forgotten had it not been this popular.
Looney Tunes Cartoons is the only program from Boomerang I've seen on several Cartoon Networks, I don't think it's there because they want to keep the Boomerang spirit but solely to air the remaining episodes until it joins the lists of other forgotten shows.
Cartoonito Africa continuing to supply these shows isn't a bad thing considering how poorly managed they are when seen on Cartoon Network but it's not a bad thing wanting to focus on the present as much as it's not a bad thing to carry a part of your past.
As mentioned, Disney Channel got a lot better after retiring Disney XD with shows like Marvel's Moon Girl And Devil Dinosaur, Hamster & Gretel, Amphibia and The Owl House. Cartoon Network at some point in future will air Invincible Fight Girl and Tiny Toons Looniversity.
Honestly, I feel Cartoonito will mess things up with Boomerang in future in regards to airtime as Latin America already view these shows in the late hours of the day. But it's better having trouble watching 5 shows on Cartoonito than having 1 on Cartoon Network.
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