Development Alert: eMedia Investments Might Be Looking To Rebrand eVOD To eVOD Stream
eVOD is a South African based streaming service operated by eMedia Investments that offers Lou Iocally produced and inyern home to e.tv and eExtra. It competes against existing platforms like Disney's Disney+, MultiChoice's Showmax, Netflix and Amazon Prime Video. During the year, MultiChoice opted to rebrand the DStv app to DStv Stream as a means to sort of divide it from the linear counterpart and Showmax. Now it appears as if eMedia Investments is looking to do the same as several posters featuring the eVOD Stream logo has been shared across their platforms. Similar to how Apple TV+, SABC+ and Paramount+ took the plus from Disney+ playbook. eMedia Investments seems to have taken a similar turn with MultiChoice's DStv Stream not only with the name but colour as well. eVOD Stream is available with a red logo in some areas but a majority are featured with the blue. I get some would point to eNCA but DStv incorporated this colour since it's inception while